Myntra’s M-Now Service Sparks 5X Growth in Travel Essentials

Myntra’s quick-commerce service, M-Now, is revolutionizing last-minute shopping, fueling a fivefold increase in travel essentials as India’s vacation season kicks into high gear.

The Rise of M-Now in Travel Shopping

Myntra’s M-Now service, which promises delivery in as little as 30 minutes, has become a go-to option for travelers needing luggage, sunglasses, and beauty essentials at the last minute.

Key Growth Trends

📈 Trolley bag orders surged nearly 5X between March and April 2025.
👜 Backpack demand doubled, reflecting a rise in domestic and international travel.
😎 Sunglasses sales skyrocketed 29X, showing a preference for stylish accessories.
💄 Beauty products like lipsticks, perfumes, and skincare saw a sharp increase, with brands like Lakmé, Maybelline, and L’Oréal leading the charge.

Why M-Now Is a Game-Changer

Myntra’s quick-commerce model is reshaping shopping habits, especially in non-metro cities, where 60% of travel and luggage product demand now originates.

🔹 Instant Delivery: Customers can receive products within 30 minutes.
🔹 Curated Selection: M-Now offers a handpicked range of travel essentials.
🔹 Convenience for Travelers: Perfect for last-minute purchases before trips.

The Future of Quick-Commerce in Travel Retail

With vacation-ready fashion and accessories gaining traction, Myntra’s M-Now service is set to expand its offerings, catering to the growing demand for fast, hassle-free shopping.

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